Paytrail (former Finnish Web Payments Plc), based in Finland, is going full steam ahead. It is time to make miracles again and release a service that will take the pain away from online shopping worldwide. The company has such strong faith in this new service – the Paytrail account – that it made a major move and changed its name, which was already a household name on the domestic market, to Paytrail.
The Paytrail account service quite simply enables online shopping with one click plus a single set of credentials with greater ease than ever before, no matter what the environment. All that remains is the fun part of online shopping. Security has also been maximised, as is always the case with this company.
Paytrail ready to do the same on a global scale
“Three years ago, I began to think about where I wanted to take the eCommerce sector. I wanted us to come up with a Finnish solution that would create a top notch online shopping experience that could be offered to consumers and companies regardless of where they are located. Now it’s happening,” says Lennu Keinänen, the founder of Paytrail and an eCommerce visionary, with a gleam in his eye.
“We are not the only ones to have great faith in this new service. We have many partners all over Europe who are enthusiastically waiting to use our service and be among the forerunners. We had a survey conducted of a large number of consumers, and the feedback we received was very positive. We identified a group of open-minded early adopters who have been waiting for this type of service, but no Finnish payment provider has been able to offer it ,” explains Lennu.
The company is ready to challenge one of the world’s payment leaders, PayPal, and will launch its new service at LeWeb London on 5th June 2013. Paytrail already has customers in 10 European countries and a second office in Stockholm. The company’s remarkable success story is expected to continue on a global scale, starting in Europe.
The pleasure and pain of online shopping
Online shopping is as common today as going to a supermarket. The shopping itself is a pleasure, but the mood often changes completely when you get to the point where you actually buy the products in your cart. You sign in to the shop, fill in numerous fields with information related to delivery and payment, visit your online bank or another payment service to approve and confirm the payment, check the information and approve it, and so on. And indeed, it is not uncommon that at some point during the process, the service crashes and you have to do it all over again.
Six years ago, the eCommerce sector was transformed in Finland when Finnish Web Payments released a payment service integrating all online payment methods. It is estimated that transactions of some 60% of Finnish online shops are currently carried out via this service, meaning that thousands of companies can now provide a pleasant shopping experience for their customers. Paytrail enables transactions worth tens of millions of euros every month and helps other businesses to operate successfully on the Internet.
Paytrail’s amazing story is supported by the steady growth in turnover and headcount, as well as its inclusion in several major Finnish and international lists of high-growth companies. For example, the company has received the Red Herring Europe Top 100 award for its innovation and growth potential. Paytrail has set the standard for e-payments, they are licensed payment institution in Finland.
About Paytrail
- Established in June 2007 as ‘Suomen Verkkomaksut’ (‘Finnish Web Payments’).
- In 2012, turnover grew by 55%, to €3.4 million.
- Enables transactions worth tens of millions of euros every month. The estimated payment volume for 2013 is 400 million euros.
- Employs 38 people, double the number in early 2012.
- Headquarters in Jyväskylä, Finland, and an office in Stockholm, Sweden.
- A licensed payment institution.
- Helps thousands of companies in several countries to provide a pleasant shopping experience for their customers.
- Makes online shopping easier, no matter where your customer is!
Further information
Follow the launch of the new service live from London on 5th June: blog.paytrail.com
www.paytrail.com
Slideshare - shopping anywhere
Slideshare - Paytrail Connect API
Lennu Keinänen, Founder, Evangelist
+358 44 776 7827, lennu.keinanen@paytrail.com
Markus Laurio, CEO
+358 40 840 3754, markus.laurio@paytrail.com
Suvi Tikkanen, Marketing Director
+358 40 562 8283, suvi.tikkanen@paytrail.com
Written by The Paytrail team - Jun 4, 2013
