Why e-Retailers Should Send Personalized Emails
Gone are the days of sending a generic email to your entire subscriber base. With updates in data science and email marketing, it’s now possible to send highly personalized and relevant email...
PSD2: Bank interfaces will be available at the end of the ...
With the revised EU Payment Service Directive, account information can be used to build new types of banking services and visual views, such as financial and investment management. But these...
Payment method surcharges banned – will online merchants have to pay ...
With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card companies’ transaction fees....
Huge growth potential in selling services online
In 2017, 20 % of the euros spent online in Finland were for services. In other words, a total of 1.7 billion euros. The most popular categories were games (27 %), various tickets (20 %) and...
33% of the euros spent online are for goods
In 2017, 33% of the euros spent online in Finland, or about 2.8 billion, were for goods. Most Finns buy clothes, shoes and accessories online, but also many other products. For specifics, check...
