Why e-Retailers Should Send Personalized Emails
Gone are the days of sending a generic email to your entire subscriber base. With updates in data science and email marketing, it’s now possible to send highly personalized and relevant email...
Guest writer 28.05.2018 Sales and marketing in ecommerce
Gone are the days of sending a generic email to your entire subscriber base. With updates in data science and email marketing, it’s now possible to send highly personalized and relevant email...
Pekka Majaniemi 25.04.2018 Mobile payments
With the revised EU Payment Service Directive, account information can be used to build new types of banking services and visual views, such as financial and investment management. But these...
Pekka Majaniemi 18.04.2018 General
With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card companies’ transaction fees....
Kari Melender 21.03.2018 Finnish e-commerce
In 2017, 20 % of the euros spent online in Finland were for services. In other words, a total of 1.7 billion euros. The most popular categories were games (27 %), various tickets (20 %) and...
Kari Melender 16.02.2018
In 2017, 33% of the euros spent online in Finland, or about 2.8 billion, were for goods. Most Finns buy clothes, shoes and accessories online, but also many other products. For specifics, check...
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