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Why e-Retailers Should Send Personalized Emails
paytrail-icon Sales and marketing in ecommerce

Why e-Retailers Should Send Personalized Emails

Gone are the days of sending a generic email to your entire subscriber base. With updates in data science and email marketing, it’s now possible to send highly personalized and relevant email...
PSD2: Bank interfaces will be available at the end of the transitional period
paytrail-icon Mobile payments

PSD2: Bank interfaces will be available at the end of the transitional period

With the revised EU Payment Service Directive, account information can be used to build new types of banking services and visual views, such as financial and investment management. But these services...
Payment method surcharges banned – will online merchants have to pay card companies' fees?
paytrail-icon General

Payment method surcharges banned – will online merchants have to pay card companies' fees?

With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card companies’ transaction fees. What...
Huge growth potential in selling services online
paytrail-icon Finnish e-commerce

Huge growth potential in selling services online

In 2017, 20 % of the euros spent online in Finland were for services. In other words, a total of 1.7 billion euros. The most popular categories were games (27 %), various tickets (20 %) and insurance...
33% of the euros spent online are for goods

33% of the euros spent online are for goods

In 2017, 33% of the euros spent online in Finland, or about 2.8 billion, were for goods. Most Finns buy clothes, shoes and accessories online, but also many other products. For specifics, check the...
47% of Finnish online transactions are tourism related
paytrail-icon Finnish e-commerce

47% of Finnish online transactions are tourism related

As I shared in my previous post, the Finnish e-commerce market in 2017 is estimated at 8.5 billion. Travel accounts for 4 billion of that total, a hefty 47%. This includes not only the purchase of...
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    Paytrail’s Response to Novel Coronavirus (COVID-19)
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    Paytrail’s Response to Novel Coronavirus (COVID-19)

    The exceptional global crisis of COVID-19 is being taken very seriously by us at Paytrail. We are closely and extensively monitoring the situation.
    Payment method surcharges banned – will online merchants have to pay card companies' fees?
    paytrail-icon General

    Payment method surcharges banned – will online merchants have to pay card companies' fees?

    With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card...
    The e-commerce market in Finland is 8.5 billion euros
    paytrail-icon General

    The e-commerce market in Finland is 8.5 billion euros

    The Finnish consumer expects to be able to purchase anything online. Whether it is socks, different kinds of training sessions or food for the fridge, they have to get it...

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