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7 cornerstones of a winning online store
paytrail-icon Sales and marketing in ecommerce

7 cornerstones of a winning online store

The key to a successful online store is simple: the easier it is to do business, the better the online store's conversion rate. What are the basic pillars of a user-friendly and profitable online...
HEO (human enjoyment optimization) is the most important cornerstone of online business
paytrail-icon Customer Experience

HEO (human enjoyment optimization) is the most important cornerstone of online business

In November, we visited the top marketing event Inbound16 in Boston. I mostly attended sessions related to content and in addition to getting inspiration, I got 57 point “to do” list for myself. I...
33 % of online store purchases are cancelled due to the absence of a preferred payment method
paytrail-icon Customer Experience

33 % of online store purchases are cancelled due to the absence of a preferred payment method

Consumers will use fingers and toes to vote in online stores. This is very apparent in the study published by the Finnish Commerce Federation and the University of Tampere (source in Finnish)....
What could you, an online retailer, learn from the gaming industry?
paytrail-icon User experience in ecommerce

What could you, an online retailer, learn from the gaming industry?

The gaming industry has always been one of the forerunners in selling digital products. From the beginning, games have been available in the app stores of smartphones and tablets. In recent years,...
Why should online merchants care about customers’ emotions?
paytrail-icon Customer care in ecommerce

Why should online merchants care about customers’ emotions?

Emotions are an essential part of a consumer's shopping experience. How do emotions connected with shopping differ between a physical store and an online store? Why should a merchant care how their...
The 3 most important processes for ecommerce success
paytrail-icon Customer care in ecommerce

The 3 most important processes for ecommerce success

What could online stores in Finland learn about functioning processes from ecommerce giant Zalando? In what direction is the ecommerce industry moving towards, from a process pointof view? Mika Niemi...
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    Paytrail’s Response to Novel Coronavirus (COVID-19)
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    Paytrail’s Response to Novel Coronavirus (COVID-19)

    The exceptional global crisis of COVID-19 is being taken very seriously by us at Paytrail. We are closely and extensively monitoring the situation.
    Payment method surcharges banned – will online merchants have to pay card companies' fees?
    paytrail-icon General

    Payment method surcharges banned – will online merchants have to pay card companies' fees?

    With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card...
    The e-commerce market in Finland is 8.5 billion euros
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    The e-commerce market in Finland is 8.5 billion euros

    The Finnish consumer expects to be able to purchase anything online. Whether it is socks, different kinds of training sessions or food for the fridge, they have to get it...

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