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Videos in ecommerce marketing
paytrail-icon Sales and marketing in ecommerce

Videos in ecommerce marketing

Over the last few years, videos have become a part of daily life in pretty much all communications. Moving pictures in television have taken over the displays of computers and mobile devices....
Finnish consumers prefer online bank payments
paytrail-icon Sales and marketing in ecommerce

Finnish consumers prefer online bank payments

Are you looking for a new clientele for your online store? How does Finland sound? Has your online store had any Finnish customers yet?
Online store payment methods – what to consider when choosing a payment service?
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Online store payment methods – what to consider when choosing a payment service?

Online payment service providers are discussed regularly amongst online merchants and it’s no wonder. With so many features and varying prices, it can be challenging to find a payment service...
How can an online store increase social selling?
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How can an online store increase social selling?

All social media content marketing cannot possibly be hard selling. To help you continue to enjoy your online store’s network, soft selling should be amongst the content.
Busiest sales days and times of the year for Finnish ecommerce
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Busiest sales days and times of the year for Finnish ecommerce

Have you felt like your online store’s sales have fizzled since the busy Christmas season and January discount sales? When can you expect the next more active sales period? During the year, when are...
The Customer Experience - When Purchasing is Not Enough
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The Customer Experience - When Purchasing is Not Enough

What kind of customer would you want to have? Of course a loyal one, one who is committed to the company or brand, who buys again and again and is ready to recommend you to their friends too. This...
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    Paytrail’s Response to Novel Coronavirus (COVID-19)
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    Paytrail’s Response to Novel Coronavirus (COVID-19)

    The exceptional global crisis of COVID-19 is being taken very seriously by us at Paytrail. We are closely and extensively monitoring the situation.
    Payment method surcharges banned – will online merchants have to pay card companies' fees?
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    Payment method surcharges banned – will online merchants have to pay card companies' fees?

    With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card...
    The e-commerce market in Finland is 8.5 billion euros
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    The e-commerce market in Finland is 8.5 billion euros

    The Finnish consumer expects to be able to purchase anything online. Whether it is socks, different kinds of training sessions or food for the fridge, they have to get it...

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