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Why e-Retailers Should Send Personalized Emails
paytrail-icon Sales and marketing in ecommerce

Why e-Retailers Should Send Personalized Emails

Gone are the days of sending a generic email to your entire subscriber base. With updates in data science and email marketing, it’s now possible to send highly personalized and relevant email...
Videos in ecommerce marketing
paytrail-icon Sales and marketing in ecommerce

Videos in ecommerce marketing

Over the last few years, videos have become a part of daily life in pretty much all communications. Moving pictures in television have taken over the displays of computers and mobile devices....
How Conversational Commerce is Changing Your Customer Relationships
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How Conversational Commerce is Changing Your Customer Relationships

Could selling just be about having a friendly conversation? Is it really that simple? Ecommerce in the 21st century is less about piling stock high and posting up obnoxious product ads, more about...
What could you, an online retailer, learn from the gaming industry?
paytrail-icon User experience in ecommerce

What could you, an online retailer, learn from the gaming industry?

The gaming industry has always been one of the forerunners in selling digital products. From the beginning, games have been available in the app stores of smartphones and tablets. In recent years,...
Why should online merchants care about customers’ emotions?
paytrail-icon Customer care in ecommerce

Why should online merchants care about customers’ emotions?

Emotions are an essential part of a consumer's shopping experience. How do emotions connected with shopping differ between a physical store and an online store? Why should a merchant care how their...
How to solve customer challenges with personalization
paytrail-icon User experience in ecommerce

How to solve customer challenges with personalization

Personalization is the process of customizing an online store’s look and feel to match the characteristics and preferences of each visitor. It has two benefits for online businesses. First, it helps...
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    Paytrail’s Response to Novel Coronavirus (COVID-19)
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    Paytrail’s Response to Novel Coronavirus (COVID-19)

    The exceptional global crisis of COVID-19 is being taken very seriously by us at Paytrail. We are closely and extensively monitoring the situation.
    Payment method surcharges banned – will online merchants have to pay card companies' fees?
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    Payment method surcharges banned – will online merchants have to pay card companies' fees?

    With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card...
    The e-commerce market in Finland is 8.5 billion euros
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    The e-commerce market in Finland is 8.5 billion euros

    The Finnish consumer expects to be able to purchase anything online. Whether it is socks, different kinds of training sessions or food for the fridge, they have to get it...

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