Why e-Retailers Should Send Personalized Emails
Gone are the days of sending a generic email to your entire subscriber base. With updates in data science and email marketing, it’s now possible to send highly personalized and relevant email...
Videos in ecommerce marketing
Over the last few years, videos have become a part of daily life in pretty much all communications. Moving pictures in television have taken over the displays of computers and mobile devices....
What could you, an online retailer, learn from the gaming industry?
The gaming industry has always been one of the forerunners in selling digital products. From the beginning, games have been available in the app stores of smartphones and tablets.
In recent years,...
Why should online merchants care about customers’ emotions?
Emotions are an essential part of a consumer's shopping experience. How do emotions connected with shopping differ between a physical store and an online store? Why should a merchant care how...
How to solve customer challenges with personalization
Personalization is the process of customizing an online store’s look and feel to match the characteristics and preferences of each visitor. It has two benefits for online businesses. First, it...
