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Why should online merchants care about customers’ emotions?
paytrail-icon Customer care in ecommerce

Why should online merchants care about customers’ emotions?

Emotions are an essential part of a consumer's shopping experience. How do emotions connected with shopping differ between a physical store and an online store? Why should a merchant care how their...
How to solve customer challenges with personalization
paytrail-icon User experience in ecommerce

How to solve customer challenges with personalization

Personalization is the process of customizing an online store’s look and feel to match the characteristics and preferences of each visitor. It has two benefits for online businesses. First, it helps...
How can an online store increase social selling?
paytrail-icon Sales and marketing in ecommerce

How can an online store increase social selling?

All social media content marketing cannot possibly be hard selling. To help you continue to enjoy your online store’s network, soft selling should be amongst the content.
Great Place to Work - Paytrail at 6th place
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Great Place to Work - Paytrail at 6th place

A good work community doesn’t happen by chance. It takes a lot more than celebration speeches and stardust. With a determined mindset, our team achieved 6th place in the small organization category...
Busiest sales days and times of the year for Finnish ecommerce
paytrail-icon Sales and marketing in ecommerce

Busiest sales days and times of the year for Finnish ecommerce

Have you felt like your online store’s sales have fizzled since the busy Christmas season and January discount sales? When can you expect the next more active sales period? During the year, when are...
Press Release: Already 2 billion euros in payments processed via Paytrail’s payment service
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Press Release: Already 2 billion euros in payments processed via Paytrail’s payment service

Through Paytrail’s service already 2 billion euros in products and services have been purchased, which reflects the increase of online purchases in Finland.
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    Paytrail’s Response to Novel Coronavirus (COVID-19)
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    Paytrail’s Response to Novel Coronavirus (COVID-19)

    The exceptional global crisis of COVID-19 is being taken very seriously by us at Paytrail. We are closely and extensively monitoring the situation.
    Payment method surcharges banned – will online merchants have to pay card companies' fees?
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    Payment method surcharges banned – will online merchants have to pay card companies' fees?

    With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card...
    The e-commerce market in Finland is 8.5 billion euros
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    The e-commerce market in Finland is 8.5 billion euros

    The Finnish consumer expects to be able to purchase anything online. Whether it is socks, different kinds of training sessions or food for the fridge, they have to get it...

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