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Five typical problems consumers have when shopping online
paytrail-icon Customer care in ecommerce

Five typical problems consumers have when shopping online

What kinds of problems do consumers typically have when shopping online? In what situations do consumers contact customer service? What can an online merchant do to improve the customer experience...
What could you, an online retailer, learn from the gaming industry?
paytrail-icon User experience in ecommerce

What could you, an online retailer, learn from the gaming industry?

The gaming industry has always been one of the forerunners in selling digital products. From the beginning, games have been available in the app stores of smartphones and tablets. In recent years,...
Why should online merchants care about customers’ emotions?
paytrail-icon Customer care in ecommerce

Why should online merchants care about customers’ emotions?

Emotions are an essential part of a consumer's shopping experience. How do emotions connected with shopping differ between a physical store and an online store? Why should a merchant care how their...
How to solve customer challenges with personalization
paytrail-icon User experience in ecommerce

How to solve customer challenges with personalization

Personalization is the process of customizing an online store’s look and feel to match the characteristics and preferences of each visitor. It has two benefits for online businesses. First, it helps...
How can an online store increase social selling?
paytrail-icon Sales and marketing in ecommerce

How can an online store increase social selling?

All social media content marketing cannot possibly be hard selling. To help you continue to enjoy your online store’s network, soft selling should be amongst the content.
Great Place to Work - Paytrail at 6th place
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Great Place to Work - Paytrail at 6th place

A good work community doesn’t happen by chance. It takes a lot more than celebration speeches and stardust. With a determined mindset, our team achieved 6th place in the small organization category...
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    Paytrail’s Response to Novel Coronavirus (COVID-19)
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    Paytrail’s Response to Novel Coronavirus (COVID-19)

    The exceptional global crisis of COVID-19 is being taken very seriously by us at Paytrail. We are closely and extensively monitoring the situation.
    Payment method surcharges banned – will online merchants have to pay card companies' fees?
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    Payment method surcharges banned – will online merchants have to pay card companies' fees?

    With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card...
    The e-commerce market in Finland is 8.5 billion euros
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    The e-commerce market in Finland is 8.5 billion euros

    The Finnish consumer expects to be able to purchase anything online. Whether it is socks, different kinds of training sessions or food for the fridge, they have to get it...

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