This year’s Black Friday discounts definitely enticed Finns to shop. Payments made by e-commerce consumers via Paytrail and Nets payment terminals provide a good picture of Black Friday's popularity over a normal Friday. In terms of payment terminals, the growth was more moderate than online traffic.
Black Friday 2017 in a nutshell
Growth compare to previous Friday (17.11.2017): increase of 428%
In 2017, 59% of purchases were made on computer, 32% on mobile and 9% on tablet.
In 2016, 67% of purchases were made on computer, 25% on mobile and 8% on tablet.
The number of certified card transactions for consumers using Nets' payment terminals increased by 15% compared to the previous Friday (17.11.2017). This growth rate is based on the first half of Black Friday during the hours of 00-12.
Cyber Monday was clearly left in the dust compared to Black Friday
Cyber Monday was clearly left in the dust compared to Black Friday in terms of growth and euros in sales. While Black Friday's sales were 428% higher than the usual Friday, Cyber Monday's growth was only 11% compared to the previous Monday (27.11.2017). In 2016, the growth was 92% for Black Friday and 25% for Cyber Monday.
However, the average purchase has been increasing significantly. In 2016, the average purchase on Cyber Monday was 78 €, this year it was 89 €.
Over the last few years, Monday has been the busiest selling day of the week for Finnish e-commerce. This year, however, companies have taken marketing Black Friday very seriously and enticed consumers to buy. Cyber Monday, on the other hand, was not marketed as much.
Cyber Monday 2017 in a nutshell
Growth compared to previous Monday: increase of 11%
Average purchase amount: 89 € (in 2016, 78 €)
In 2017, 66% of purchases were made on computer, 26% on mobile and 8% on tablet.
In 2016, 72% of purchases were made on computer, 20% on mobile and 8% on tablet.