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7 cornerstones of a winning online store
paytrail-icon Sales and marketing in ecommerce

7 cornerstones of a winning online store

The key to a successful online store is simple: the easier it is to do business, the better the online store's conversion rate. What are the basic pillars of a user-friendly and profitable online...
The ABC’s for a new online business
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The ABC’s for a new online business

Are you setting up a new online store? Here's some useful info and tips to help you get your store up and running.
How has corona changed online shopping?
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How has corona changed online shopping?

When I’ve interviewed online merchants for various articles, the message has been mostly the same. Corona has clearly increased sales. Our payment data confirms this: online demand has generally...
What influences a consumer’s buying decision in an online store?
paytrail-icon Sales and marketing in ecommerce

What influences a consumer’s buying decision in an online store?

These exceptional times have undoubtedly accelerated shopping online, attracting new industries and also new consumers. As more and more purchases are made online, the tolerance threshold for any...
Why e-Retailers Should Send Personalized Emails
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Why e-Retailers Should Send Personalized Emails

Gone are the days of sending a generic email to your entire subscriber base. With updates in data science and email marketing, it’s now possible to send highly personalized and relevant email...
How can you save up to 35 % of abandoned shopping carts?
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How can you save up to 35 % of abandoned shopping carts?

You can never get the conversion rate to 100%. However, it can be improved through various methods. If a customer has already abandoned the shopping cart despite all attempts, it’s good to try just...
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    Paytrail’s Response to Novel Coronavirus (COVID-19)
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    Paytrail’s Response to Novel Coronavirus (COVID-19)

    The exceptional global crisis of COVID-19 is being taken very seriously by us at Paytrail. We are closely and extensively monitoring the situation.
    Payment method surcharges banned – will online merchants have to pay card companies' fees?
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    Payment method surcharges banned – will online merchants have to pay card companies' fees?

    With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card...
    The e-commerce market in Finland is 8.5 billion euros
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    The e-commerce market in Finland is 8.5 billion euros

    The Finnish consumer expects to be able to purchase anything online. Whether it is socks, different kinds of training sessions or food for the fridge, they have to get it...

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