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4 Ways to Decrease Shopping Cart Abandonment on Your Website
paytrail-icon Sales and marketing in ecommerce

4 Ways to Decrease Shopping Cart Abandonment on Your Website

Imagine if out of every 100 customers who went to a supermarket only 32 actually decided to buy the items in their shopping cart. The other 68 would leave their shopping cart near the check out, get...
Steer Your Online Shop Away From the Road of Death
paytrail-icon Sales and marketing in ecommerce

Steer Your Online Shop Away From the Road of Death

When you establish an online shop, you can select the road to life or to death. Jani Lehtimäki (Nethit) has worked with online shops for a long time, and he shared with us the biggest pitfalls on the...
Get the best product images by using the following tips
paytrail-icon Sales and marketing in ecommerce

Get the best product images by using the following tips

When it comes to online shops, the importance of product images should not be underestimated. Taking photographs is a demanding process. It requires good equipment and competence regarding lighting...
Ecommerce Success Story: Tieroom
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Ecommerce Success Story: Tieroom

Going back 10-20 years, if you wanted to buy a quality tie, it was made in Italy and had a high price tag. Niklas Andersson, one of the current founders of Tieroom, and his friend decided to offer...
5 Reasons to Consider the Mobile in an Online Store
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5 Reasons to Consider the Mobile in an Online Store

More than 50% of the world’s population, and significantly more than 60% of the population of Finland, have a smartphone in their pocket. The phone is used for searching for information, sending...
Automatization is possible for all online shops
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Automatization is possible for all online shops

Typically, order information from an online store is sent to the merchant's e-mail or e-commerce system. Then the merchant must confirm the availability of the product(s) using a separate either...
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    Paytrail’s Response to Novel Coronavirus (COVID-19)
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    Paytrail’s Response to Novel Coronavirus (COVID-19)

    The exceptional global crisis of COVID-19 is being taken very seriously by us at Paytrail. We are closely and extensively monitoring the situation.
    Payment method surcharges banned – will online merchants have to pay card companies' fees?
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    Payment method surcharges banned – will online merchants have to pay card companies' fees?

    With the revised Payment Services Act, the payment method surcharge associated with credit cards has been banned. Merchants can no longer make consumers pay the card...
    The e-commerce market in Finland is 8.5 billion euros
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    The e-commerce market in Finland is 8.5 billion euros

    The Finnish consumer expects to be able to purchase anything online. Whether it is socks, different kinds of training sessions or food for the fridge, they have to get it...

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